JAA Media

We believe in the power of the Underdog Advantage™ to drive growth

About us

Play by your own rules.

JAA is the full-service, independent media planning and buying agency behind The Underdog Advantage™.

All businesses large and small, old and new are demanding more return for less investment whilst reducing risk.

We work with marketers who are underestimated or outgunned. Ambitious marketers who are done playing by rules that were written to keep them second.
Because you don’t beat the competition by doing what they do.

You beat them by changing the odds.
We identify the traits, strategies and tactics that flip the odds in your favour. This is how you win.

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Workshop

The Underdog Advantage™ Audit

Find the advantage hiding in plain sight. A fast, provocative session for senior teams using the principles of The Underdog Advantage™. You leave with a clear problem and promising places to look for advantage.

Duration: 1 Hour
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Workshop

The Deep Dive

Know what you’ve got. Know what you’re prepared to risk. Before choosing a strategy, we take stock of the organisation itself and explore the level of risk the challenge demands. You leave with clear guardrails for the brief that follows.

Duration: ½ Day
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Workshop

The Playbook

Turn advantage into action. Using the Strategies and Tactics from The Underdog Advantage, we identify where to focus and translate the strongest direction into practical choices, ideas and a sharper brief. You get a clear way forward.

Duration: ½ Day
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The Underdog Advantage

We believe in The Underdog Advantage™ so much we wrote a book about it.
It’s our planning approach that identifies your underdog traits and puts them into strategies that help you win and tactics that make you stand out.
Because you don’t beat the competition by doing what they do.
You beat them by changing the odds.

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Recognised by

About us

Full-service media planning and buying

Our full-service media planning and buying offer is an integrated, end-to-end solution for marketing campaigns. We cover everything from brand to performance, product launches to sales promotions.

We find the real business problem, pick the right fight, win the moments that matter and prove that it worked.

Our team of expert media planners and buyers ensure you get our Underdog Advantage™ thinking and exceptional value from start to finish.

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Services

What we do

Enquire about a workshop

Talk to one of our Underdog Advantage™ experts about booking in a workshop.