The Book
The Underdog Advantage™
Being underestimated is a competitive advantage.
You’re the dark horse. The unknown quantity. The arrow destined to find your opponent’s Achilles’ heel.
Today’s business leaders are routinely challenged to achieve more for less, which is, of course, against the odds. Captured in The Underdog Advantage™ are the traits, strategies and tactics that have, time and again, revealed underdogs to be simply winners who were misjudged.
The Underdog Advantage™ is not about overcoming the odds. It’s about changing them.
What is an Underdog?
The book defines the underdog not as someone destined to lose, but as someone underestimated, constrained or competing from an apparent disadvantage.
It argues that today’s pressure to achieve more with less makes underdog thinking especially relevant, because greater returns from fewer resources inevitably require a more intelligent relationship with risk, creativity and unconventional thinking.
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This fabulously entertaining and healthily subversive book will give you a black belt in corporate jiu-jitsu. Although technically it’s a red belt in jiu-jitsu.
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Packed with fascinating stories, eye-opening case-studies, and lateral advice, this book will give you an advantage that sheer scale and money can’t buy.
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A carefully curated collection of ideas packed with stories of human courage, boldness, and smart opportunism. Highly useful, hugely entertaining, full of wisdom.
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The underdog advantage isn’t just a theory – it’s a necessity. David Meikle and Richard Temple show how to win through clarity, agility, creativity, and a deep understanding of human behaviour. This book is a guide for anyone who has ever felt overshadowed or outgunned.
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I can’t recommend this book enough to anyone looking to back themselves. Read it, learn from it, share it – used wisely, the lessons in this book will become your unfair advantage.
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Entertainingly and powerfully restates the case for human ingenuity and the relationship between risk and reward.
Who is the book for?
Written for business leaders, marketers, entrepreneurs, and agencies facing the increasingly familiar challenge of achieving more with less, The Underdog Advantage™ argues that an underdog is a label applied to an underestimated competitor because conventional thinking can’t understand how they could compete successfully.
It’s a label for the dark horse or the unknown quantity.
This book provides a toolkit for anyone being outspent, outgunned or underestimated and finds their advantage by changing the game, not playing harder by someone else’s rules.
Do you want to stock The Underdog Advantage™?
The Underdog Advantage™ is available in hardback and audio book format. If you are an independent book shop and you want to stock The Underdog Advantage™, please contact Gardners directly.
Join our workshops
Workshop
The Underdog Advantage™ Audit
Duration: 1 Hour
Workshop
The Deep Dive
Duration: ½ Day
Workshop
The Playbook
Duration: ½ Day
Enquire about a workshop
Talk to one of our Underdog Advantage™ experts about booking in a workshop.