The Underdog Advantage™ Authors
David Meikle and Richard Temple
Like many media partnerships it all began over a pint in a Soho pub. A heated discussion about agency proposition, the challenges brand leaders face today and the meaning of calculated risk flourished into what became The Underdog Advantage™ book.
About David
David Meikle is a business consultant, intermediary, and author. Following leadership roles at Grey Advertising, Ogilvy London, and as Head of Country for Ogilvy Russia, he founded his consultancy in 2009. He is the author of How to Buy a Gorilla (LID 2017), cited as the ultimate book for how to strategically source agency services. And Tuning Up (Lishakill 2023) a practical relationship guide to improving performance and reducing stress in advertising and marketing.
David lives in Oxfordshire with his wife, their son, and two whippets.
About Richard
Richard Temple is Chief Executive Officer of JAA Media. Having joined the agency as an Account Executive in 1999, he became CEO in 2020. Over a career spanning more than thirty years in media and marketing, Richard has advised organisations ranging from established market leaders to ambitious brands that might be considered underdogs. He has developed a particular admiration for those that consistently outperform expectations and has spent much of his career helping them do exactly that.
Richard lives in Hertfordshire with his wife where he coaches for Bishop’s Stortford Hockey Club.
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This fabulously entertaining and healthily subversive book will give you a black belt in corporate jiu-jitsu. Although technically it’s a red belt in jiu-jitsu.
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Packed with fascinating stories, eye-opening case-studies, and lateral advice, this book will give you an advantage that sheer scale and money can’t buy.
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A carefully curated collection of ideas packed with stories of human courage, boldness, and smart opportunism. Highly useful, hugely entertaining, full of wisdom.
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The underdog advantage isn’t just a theory – it’s a necessity. David Meikle and Richard Temple show how to win through clarity, agility, creativity, and a deep understanding of human behaviour. This book is a guide for anyone who has ever felt overshadowed or outgunned.
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I can’t recommend this book enough to anyone looking to back themselves. Read it, learn from it, share it – used wisely, the lessons in this book will become your unfair advantage.
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Entertainingly and powerfully restates the case for human ingenuity and the relationship between risk and reward.
Join our workshops
Workshop
The Underdog Advantage™ Audit
Duration: 1 Hour
Workshop
The Deep Dive
Duration: ½ Day
Workshop
The Playbook
Duration: ½ Day
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