The Underdog Advantage™
About the book
Being underestimated is a competitive advantage.
You’re the dark horse. The unknown quantity. The arrow destined to find your opponent’s Achilles’ heel.
Today’s business leaders are routinely challenged to achieve more for less, which is, of course, against the odds. Captured in The Underdog Advantage™ are the traits, strategies and tactics that have, time and again, revealed underdogs to be simply winners who were misjudged.
The Underdog Advantage™ is not about overcoming the odds. It’s about changing them.
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This fabulously entertaining and healthily subversive book will give you a black belt in corporate jiu-jitsu. Although technically it’s a red belt in jiu-jitsu.
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Packed with fascinating stories, eye-opening case-studies, and lateral advice, this book will give you an advantage that sheer scale and money can’t buy.
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A carefully curated collection of ideas packed with stories of human courage, boldness, and smart opportunism. Highly useful, hugely entertaining, full of wisdom.
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The underdog advantage isn’t just a theory – it’s a necessity. David Meikle and Richard Temple show how to win through clarity, agility, creativity, and a deep understanding of human behaviour. This book is a guide for anyone who has ever felt overshadowed or outgunned.
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I can’t recommend this book enough to anyone looking to back themselves. Read it, learn from it, share it – used wisely, the lessons in this book will become your unfair advantage.
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Entertainingly and powerfully restates the case for human ingenuity and the relationship between risk and reward.
Join our workshops
Workshop
The Underdog Advantage™ Audit
Duration: 1 Hour
Workshop
The Deep Dive
Duration: ½ Day
Workshop
The Playbook
Duration: ½ Day
Enquire about a workshop
Talk to one of our Underdog Advantage™ experts about booking in a workshop.